
Since the beginning, we’ve referred to Javita Gourmet as coffee evolved because every delicious serving offers more of what you want in (and from) your coffee. Case in point, when formulating the blend, we infused an herb called centella asiatica (or gotu kola) to add something your tall cup from Starbuck’s will never provide, mental clarity.
Why
gotu kola? It has been used as a medicinal herb for thousands of
years in India, China and Indonesia to improve mental clarity.
It
is regarded as one of the most spiritual and rejuvenating herbs in
Ayurveda and is used to improve meditation. It is said to develop the
crown chakra, the energy center at the top of the head, and to
balance the right and left hemispheres of the brain, which the leaf
is said to resemble.
Gotu
kola has been referred to as “food for the brain.” This oriental
herb has demonstrated mild tranquilizing, anti-anxiety and
anti-stress effects, as well as improving mental functions such as
concentration and memory. It has a calming effect on the body and is
chiefly used to support the central nervous system. These beneficial
qualities offer some hope for those who have challenges focusing, as
the herb has demonstrated the ability to have a soothing and relaxing
effect on an overactive nervous system.
As
a brain tonic, gotu kola is said to aid intelligence and memory. It
strengthens the adrenal glands while cleansing the blood to treat
skin impurities. It is said to combat stress and depression, energize
flagging mental powers, increase libido, ward off a nervous breakdown
and improve reflexes. It energizes the central nervous system and
rebuilds energy reserves.
Billions
of coffee lovers around the world reach for their morning cup to help
jumpstart their day, and their brain in the process. Coffee lovers
ourselves, we recognize this desirable quality, which is why we’ve
infused the herb Bacopa Monnieri to give you more of what you want
and expect from your coffee—brain boosting qualities.
Why
bacopa Monnieri? It has a long history of use as a popular brain
tonic to increased mental clarity, improved mental and brain
functions, enhance clear thinking and support learning and memory.
The
bacosides (saponins) in Bacopa appear to play a protective role in
the synaptic functions of the nerves of the hippocampus, the seat of
memory. Nerve impulses are transmitted across the synapses (the gap
between the neurons, over which impulses lead to their learning), and
their degeneration is believed to contribute to impaired memory and
cognition. Use of Bacopa is thus thought to improve learning skills
and impaired memory. Additional brain effects of Bacopa demonstrated
in lab research include reduction of both anxiety and depression.
Biochemically, these nervous system effects have been attributed to
an enhancement of the effects of the neurotransmitters acetylcholine
and, possibly serotonin or GABA.
So
what is it about this perennial creeping plant that has neurologist
so excited?
Perhaps
it’s the purported
retention qualities exhibited
during a double-blind randomized placebo controlled research study in
Australia at the University of Woolongong. Or the decreased rate of
forgetting or newly acquired information, verbal learning rate and
memory consolidation observed during a similar study reported in
Neuropsychopharmachology.
Whatever
the study, one thing is certain; a single serving of the
nutrient-dense herb isn’t enough. Favorable effects were only
observed where daily consumption occurred.
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